In this survey, we want to understand consumers' thoughts
and perceptions of brands and products.
This survey typically takes 20 minutes to complete.
We would like to know your familiarity with several national U.S. brands.
By "familiarity" we mean your overall awareness of the brand as well as your understanding of what kind of product and service the brand represents.
You do not have to have used or purchased the brand to rate it.
To what extent are you familiar with the following brands?
By "familiarity" we mean your overall awareness of the brand as well as your understanding of what kind of product and service the brand represents.
You do not have to have used or purchased the brand to rate it.
To what extent are you familiar with the following brands?
| Brand Name | Product Type | Brand Logo | Not at all familiar 1 |
Slightly familiar 2 |
Somewhat familiar 3 |
Moderately familiar 4 |
Extremely familiar 5 |
|---|
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